Marketing costs money! Lots of money! You're spending more money this year to get more leads. You see bigger competitors capturing more and more of the market. However, the success or failure of your bankruptcy firm this year will not be determined by the number of leads you get or the quality of those leads. It will be determined by your ability to convert those leads into paying clients. Over the last 20 years, we have trained over 20,000 attorneys, including thousands of NACBA members, and helped them double and even triple their lead conversion rate—in 90 days or less. This means they sign up twice as many clients as their competitors with the same number of leads! In this fast-paced session you will discover:
- The 5 stages of lead conversion
- Major metrics you must measure to succeed
- Best practices in your initial consultation
- Major mistakes to avoid
- How to overcome price objections
- Who should follow up with your leads and when
- Two proven steps to immediately increase your conversion rate
